Liya Parfum Paris is a natural perfume house rooted in two worlds: the aromatic landscapes of Morocco, where medicinal and aromatic plants have been cultivated and treasured for centuries, and Grasse, the historic capital of French perfumery. That combination: Moroccan heritage and French savoir-faire is at the heart of everything the brand creates.
Behind the brand is Aïcha, founder and perfumer, whose passion for plants, phytotherapy, and olfactotherapy spans over twenty years. The name LIYA carries the initials of her four children, a personal detail that says a lot about the intention behind the brand. For Aïcha, fragrance is not just a sensory art. It is a way to share values, evoke emotion, and connect people across cultures.
Each fragrance is crafted in Grasse using natural botanical ingredients, with generosity, joy, and inner wellbeing as guiding principles. The range extends beyond perfume to include facial skincare, bringing the same commitment to natural, thoughtful formulation to everyday skin rituals.
