If you've got blonde, grey, white, or bleached hair that's started looking a bit yellow or brassy, this purple shampoo bar helps tone things down. It cleanses your hair while the violet pigment neutralizes warm tones you don't want. The formula uses wheat proteins that strengthen your hair and milk thistle oil that keeps it soft and nourished, because certain purple shampoos can be really harsh. The shampoo bar lathers up as smoothly as a conventional liquid shampoo and the result is hair that looks brighter and more true to the colour you're actually wanting, whether that's cool blonde, silver, or just less yellow-toned grey.

Why this product is special:

• neutralizes yellow and brassy tones
• nourishes and strengthens hair with wheat proteins
• softens and protects with milk thistle oil
• gentle formula suitable for sensitive scalps
• solid format that lasts up to 3–4 months
• vegan, biodegradable, silicone-free

Packaging:

Compact 80g solid shampoo bar in FSC-certified recyclable cardboard.

How to use:

Massage the bar’s flat side onto wet hair to create a lather, focus the foam at the roots, let it sit for 2–5 minutes to neutralize yellow tones, then rinse thoroughly; allow the bar to dry between washes.

Ingredients:

Sodium Cocoyl Isethionate (gentle cleanser), Silybum Marianum Seed Oil** (milk thistle oil – antioxidant, nourishing), Palmitic Acid* (olive-derived fatty acid), Stearic Acid (structuring agent), Arachidyl/Behenyl Alcohol (plant emollient), Coconut Acid (cleansing agent), Arachidyl/Behenyl Betainate Esylate (conditioning agent), Arachidyl Alcohol (fatty alcohol), Sodium Isethionate (mild surfactant), Parfum (fragrance), Behenyl Alcohol (plant fatty alcohol), Tocopherol (vitamin E – antioxidant), Arachidyl Glucoside (plant-derived conditioning agent), Aqua (Water), Ultramarine (violet pigment), Hydrolyzed Wheat Protein (strengthening), Sodium Benzoate (preservative), CI 60730 (pigment), Potassium Sorbate (preservative), Glucose (natural sugar)

* ingredient derived from olive
** ingredients from organic farming